I’ve set the ambitious goal of $1,000,000 in total revenue as a creator in 2025. This is my attempt at documenting the journey from $100,000 to $1,000,000 in one year. I hope you find things to steal to help you do the same!
December 29, 2024
Yes, I know it’s not 2025 yet. But I’ll need a few days at the end of next year to triple-check revenue numbers and tally up everything. Plus, it’s always great to get a bit of a head start.
Strategy Update
Two big things today: (1) Promote the waitlist for my $10K Product Launch Blueprint, and (2) Plant the seed for bigger brand deals.
I got the idea from my friend Tom Boyd to post a carousel with the brands and tools that I’m using to reach $1,000,000 in 2025 and tag the companies that I want to work with. Hopefully, this could turn into a long-term partnership with brands like Adobe, Canva, Kit, Manychat, Circle, and Stan. I already have a great partnership with Stan, but we have a big goal to reach! A million fucking dollars. I want to work long-term with the brands that I know, love, and trust.
My $10K Product Launch Blueprint shows people how to launch their first product for more than $10,000 total in a single launch. I did that previously with my first Creator Academy Cohort, which did $16,544.25 in just 5 days. I posted two Instagram stories promoting the waitlist. The second of the two stories has a direct call to action to message me the word ‘10K’ and I’ll automatically add them to the waitlist. It will be $59 at launch. It’s an absolute steal. I think this will turn into a great impulse purchase for anyone who visits my page but isn’t ready to commit to a $200+ commitment right off the bat.
Another little project for today: Record the first module of my $10K Product Launch course and an additional module inside Short Form Mastery, breaking down my writing process.
Mentality Update
Been dealing with some family stuff outside of work. Parents moving to a new place. Christmas. New Years. Dad is pretty sick. Not really sure how much longer I have with him. Weighing on me a lot. Trying to keep my work and personal life separate as much as I can. Back in the swing of things today and feeling a bit better. The past few days have been tough.
Goal Progression 🏆
Brand Deals
Goal: $150,000
Current: $0
Cohort
Goal: $650,000
Current: $0
Digital Products
Goal: $200,000
Current: $0
Coaching & Services
Goal: I have no specific goal, but I do have a few 1:1 clients who will contribute to this. I don’t really want to focus on 1:1 stuff in 2025.
Current: $0